Homeless World Cup Foundation launches Virtual Stadium Fundraiser: The Stadium of Change
As the 20th edition of the Homeless World Cup kicks off in Norway’s capital city tomorrow (Saturday 23rd August), the Homeless World Cup Foundation today proudly launches its first-ever virtual stadium fundraising campaign:
The Homeless World Cup Stadium of Change, in association with Skechers Football.
The Stadium of Change is a simple but powerful way for everyone across the globe to join the movement to end homelessness. By purchasing a seat in the virtual stadium, supporters will not only back the Homeless World Cup Foundation and its annual tournament but also fuel the work of 70 Homeless World Cup Member Countries worldwide, helping them grow their football programmes and life-changing impact.
This campaign is more than a fundraiser — it is a symbol. Each virtual seat purchased represents solidarity with the 500 players competing in Oslo this week, and with thousands more whose lives have been transformed by the Homeless World Cup.
Matthew Williams, Marketing and PR Manager at the Homeless World Cup foundation, said:
“The Homeless World Cup is free to attend in Oslo and also free to watch online. If you are inspired by what you see, we invite you to go one step further – buy a seat in our Stadium of Change. Every contribution, no matter the size, helps us tell more stories, reach more players, and create more change using the universal language of football.”
How it Works
Buy a seat for yourself, your family, or your company.
Receive your own personalised digital seat tile to share on social media.
Leave a message of support to the players and teams in Oslo.
Join a growing global virtual stadium of fans standing together to end homelessness.
Why Now
The Homeless World Cup is unique. It is free for everyone to attend and to watch online — streamed daily on the Homeless World Cup YouTube channel, FIFA+, and Eurovision Sport. Yet its impact goes far beyond the pitch. Each player arrives in Oslo with a powerful personal story. Every donation helps the Foundation share those stories, support players long after the final whistle, and build stronger grassroots football communities worldwide.
Join the movement. Fill the Stadium of Change.
Buy your seat today at https://stadiumofchange.gofundraise.co.uk/
Share your seat on social media
Stand with the players, teams and communities around the world
The pitch in Oslo is real — but the impact goes far beyond.