NEW PARTNERSHIP WITH GENIUS SPORTS: A GLOBAL LEADER IN SPORTS TECHNOLOGY, DATA AND FAN ENGAGEMENT
Genius Sports, global leader in sports technology, data and fan engagement, will support the Foundation’s global fundraising and awareness activity
The Homeless World Cup Foundation is proud to announce a new partnership with Genius Sports who join the Foundation as an Official Supporter ahead of the Mexico City 2026 Homeless World Cup.
As part of the partnership, Genius Sports, global leader in sports technology, data and fan engagement, will support the Foundation’s global fundraising and awareness activity through an exciting new supporter engagement campaign set to launch later this summer. The initiative will help raise awareness and funding for the Homeless World Cup Foundation’s work across its international network of 75 Member Countries.
Genius Sports works with some of the world’s biggest leagues, federations, brands and broadcasters to power the modern sports ecosystem, including the NFL, English Premier League, LigaMX, EA Sports, DAZN and ESPN. Alongside its work across global sport, the company continues to expand its commitment to social impact, employee engagement and community-driven initiatives.
The partnership will see Genius Sports support the Foundation through a series of integrated fundraising, storytelling and employee activation initiatives throughout the lead-up to the Mexico City 2026 Homeless World Cup, including internal staff engagement opportunities, awareness campaigns and collaborative social impact activity.
The Homeless World Cup Foundation uses football as a tool to inspire and support people experiencing homelessness to change their lives. Since 2003, the Foundation and its Member Country partners have positively impacted more than 1.7 million people worldwide.
The Mexico City 2026 Homeless World Cup, the 21st edition of the tournament, will bring together teams from across the world in a celebration of football, humanity and social change.
Alastair Marks, CEO of the Homeless World Cup Foundation, said:
“We are incredibly proud to welcome Genius Sports as an Official Supporter of the Homeless World Cup Foundation. This partnership further strengthens the Homeless World Cup Foundation’s position as a truly global sporting event and movement, bringing together organisations that believe in the power of sport to create lasting social change.
Genius Sports understand that the Homeless World Cup Foundation and our tournament is about far more than football. It is about dignity, opportunity and helping people rebuild their lives. Their commitment to supporting our work globally, both through fundraising and employee engagement, will help us continue to make a real impact in communities around the world.”
Mark Locke, CEO of Genius Sports, said:
“Sport has a unique ability to bring people together, create opportunity and change lives. The work the Homeless World Cup Foundation has done globally over the last two decades is genuinely inspiring, and we’re proud to support their mission ahead of Mexico City 2026.
At Genius Sports, we believe our role in the sports ecosystem extends beyond technology and fan engagement. This partnership is an opportunity to mobilise our people, platform and partners around a cause that uses football to drive real social impact in communities around the world. We’re excited to help raise awareness and support for the Foundation’s incredible work in the months ahead.”
With preparations continuing for Mexico City 2026, both organisations will also unveil further details in the coming weeks around a major summer fundraising initiative designed to engage supporters, partners and communities around the world.