MEXICO CITY 2026 UNVEILS TOURNAMENT IDENTITY
THREE FIFA WORLD CUPS.
THREE HOMELESS WORLD CUPS.
Mexico will make football history again when the Homeless World Cup returns to the Zócalo in January 2027, becoming the first country to host both the FIFA World Cup and the Homeless World Cup three times.
Mexico City 2026 tournament logo
The official look and feel for the Mexico City 2026 Homeless World Cup has been unveiled, marking the beginning of the countdown to the 21st edition of the global tournament.
The new tournament logo places football at its heart, surrounded by sweeping forms in the colours of Mexico, creating an identity full of movement and celebration.
It will provide a consistent visual identity for Mexico City 2026 across the build-up and tournament itself, appearing across digital content, city and venue branding, volunteer apparel, merchandise, medals, ribbons and the many other touchpoints that players and supporters will experience.
The logo will also represent another important chapter in Mexico’s remarkable football history.
This summer, Mexico became the first country in history to host the FIFA World Cup for a third time, following the tournaments of 1970 and 1986.
In January 2027, it will achieve another unique footballing milestone.
When over 500 players from across the world arrive in Mexico City, Mexico will become the first country to host the Homeless World Cup three times, having previously welcomed the tournament to the capital city in 2012 and 2018.
Once again, the iconic Zócalo will provide the stage.
Throughout June and July, Mexico demonstrated to the world the extraordinary place football holds within the country - in its stadiums, streets, communities and public spaces.
That same passion is something the Homeless World Cup has experienced first-hand.
On both previous visits to Mexico City, local supporters embraced the competition, filling the stands and getting behind players from countries around the world.
The Homeless World Cup uses the power of football to change perceptions of homelessness and celebrate the potential of people whose lives have been affected by homelessness and social exclusion.
The annual tournament brings together hundreds of players representing countries from across the world, while shining a global spotlight on the year-round work delivered by 75 Homeless World Cup Member Countries in their own communities.
Mexico City 2026 will be the 21st Homeless World Cup, another important milestone for a tournament that has grown into a global movement since its first edition.
The new identity has therefore been created to give this edition its own distinctive place within that history - something that belongs to Mexico City, the players, volunteers and supporters.
Alastair Marks, CEO at the Homeless World Cup Foundation, said:
“Mexico lives and breathes football and the Foundation has experienced that first-hand at the Homeless World Cups in 2012 and 2018. After the incredible scenes across the country this summer at the FIFA World Cup, we can’t wait to bring over 500 players to Mexico City in January.
“The Homeless World Cup celebrates remarkable personal journeys. Through our Member Countries and the power of football, players have found opportunity and a path forward and when they step onto the pitch in January, they’re not defined by homelessness, they’re representing their country.
“Our new Mexico City 2026 identity reflects that passion, history and purpose. We want people across Mexico to make the tournament their own, fill the stands in the Zócalo and get behind 500 players and teams from around the world.”
Over the coming months, the Mexico City 2026 identity will increasingly become visible as preparations accelerate for the tournament.
For players arriving from around the world, it will become the mark of their Homeless World Cup.
For volunteers, supporters and people across Mexico City, organisers hope it becomes another invitation to celebrate the game they love.
From three FIFA World Cups to three Homeless World Cups, Mexico’s relationship with the global game is unique. And in January 2027, football returns to the Zócalo.
Action from the 2018 Mexico City Homeless World Cup
Image: Anita Milas