Collaboration for the Cup
Posted on 05/08/2007
The creative, collaborative, genius of dutch based businesses Brand New Telly and Mindfront led to the development of two TV announcements to tell the world about the Copenhagen 2007 Homeless World Cup. CNN, MTV, Community Channel and Green.tv unveiled the announcements two weeks before and during the tournament, informing a whole new audience about the grit spirit and glory of sport for social change. A big thank you to everyone involved in making the TV campaign happen.
You can watch the announcements here.
