Homeless World Cup Expands
18 February 2009, The Homeless World Cup, the world-class international football tournament changing lives, has recently appointed a Commercial Director. Elliot Stroud joins from York City Football Club where as the Commercial General Manager for th
HOMELESS WORLD CUP APPOINTS COMMERCIAL DIRECTOR
International football tournament using football to change the world expands
18 February 2009, The Homeless World Cup, the world-class international football tournament changing lives, has recently appointed a Commercial Director. Elliot Stroud joins from York City Football Club where as the Commercial General Manager for three years he more than doubled the commercial turnover for the Club.
In this newly created post Stroud will be responsible for engaging global and national partners; whilst developing new, innovative revenue stream to fulfil the Homeless World Cup mission to engage one million players who are homeless in the benefits of football across 75 nations by 2012.
Founded by world-leading social entrepreneur Mel Young, the Homeless World Cup is currently supported by UEFA, Nike, Vodafone Foundation, Global Ambassador Eric Cantona and international footballers Didier Drogba and Rio Ferdinand.
Mel Young, Co-founder & President, Homeless World Cup, said: “The Homeless World Cup combines a world-class international football tournament with the unique opportunity for business to create a real and significant social impact. This is a very exciting proposition, even more so in the current climate, with business being challenged to demonstrate values and commitment to social responsibility.
“We are delighted to appoint Elliot to the team and welcome his contribution to building a pioneering social enterprise using football to change the world.”
Elliot Stroud, Commercial Director, Homeless World Cup said: “ This is football at it’s best. The chance to work with the Homeless World Cup, a world-class international football tournament making a difference; a global brand aligned with sports brands such as UEFA, Vodafone, Nike and Eric Cantona is fantastic. I am thrilled at the potential and the challenge to build the partner portfolio; revenue streams and contribute to the power of football to change lives.“
The 7th Milan 2009 Homeless World Cup takes place from 6-13 September 2009 before the tournament heads to South America in 2010, Europe in 2011. Since its inception in 2003 the Homeless World Cup has triggered grass roots football programmes in over 70 nations working with at least 30,000 players all year round.
Research demonstrates that over 70% of players involved experience a significant life change; no-longer using drugs and alcohol, moving into homes, jobs, education, training, repairing relationships and becoming coaches or players with semi-pro teams. 94% claim to have a renewed motivation for life.
Over 93% of spectators surveyed at the Copenhagen 2007 Homeless World said they were more positive about a corporate that supports the Homeless World Cup. 85% viewed corporate partners of the Homeless World Cup as making a difference.
For more information visit www.homelessworldcup.org.
ENDS
Notes to editors
For more information please contact:
Kat Byles
Communications Director
Homeless World Cup
+44 (0)7901 701334